Client: Designers Guild

Designers Guild is an international home and lifestyle company with a flagship store and showrooms on the Kings Road and Marylebone High Street in London, they wholesale to 40 countries worldwide.

They were awarded the best British Brand in 2010 by Elle Decoration. In 2011 they launched three tableware ranges designed by Studio Levien which featured in stores, online and in John Lewis.

We learned that Designers Guild wanted strong expressive shapes onto which they would layer colour and pattern. Our approach with this Fine China was traditional with a modern twist. The fluting is an accent on each piece, leaving large areas for applied decorations.