Ideal Standard


Our successful partnership with Ideal Standard has produced innovative designs for bathrooms throughout Europe.

Robin’s working relationship with Ideal Standard goes back to the late 1970s when as a young ambitious designer at Queensberry Hunt he put himself forward to work on projects with their then new bathroom client.

The first big opportunity was to design a range for the ‘fighting end’ of the market. It took 3 years to develop the Studio range which was launched with 15 items, in 1986.

Studio was the front cover story in Design magazine shortly after launch and turned out to be a ‘game changer’ on the UK bathroom market, it raised the bar for design in the volume sector and has gone on to sell over 10 million pieces.

Working with his close colleague Dave Tilbury, Robin is responsible for many more successful ranges at Ideal Standard including Space for small bathrooms, Concept launched with over 100 items in 2008 and more recently Concept Air reflecting the trend for a lighter design aesthetic.

Studio Levien are very proud to know that one in seven homes in the UK has one of their designs in the bathroom and now the studio is designing ranges for the whole of Europe.

Robin’s relationship with Ideal Standard has become a major part of his career in design and continues to bring challenges and excitement.