Concept

Client: Ideal Standard

Robin has been designing for Ideal Standard for over 35 years, the last 30 with long-standing colleague Dave Tilbury.

Ideal Standard said you have designed one of the best-selling bathroom ranges on the market with Studio, please do it again, a bit like asking Paul McCartney to write another Yesterday. A great compliment and highly motivational.

Restrained, easy to live with shapes, the limitations of small bathrooms and attention to consumer needs have helped to make Concept a big hit across Europe. With over 100 items this is the largest range Ideal Standard have ever launched. Furniture has become a key requirement in the bathroom and Concept provides integrated solutions. The water-saving bath meets the code for sustainable homes.

It was a great endorsement that Concept was chosen for all the apartments at the 2012 Olympics.


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