Corelle

Client: World Kitchen

World Kitchen is a leader in the homewares industry. This range is probably our biggest selling design ever. A lamination of white glass sandwiched between two layers of clear is fed into vacuum forming moulds around the perimeter of a giant wheel. As the wheel rotates a ‘cookie cutter’ stamps out the square shape and the plate drops onto a conveyor belt, through a lehr and into a box. The plates and bowls are highly durable and inexpensive, many millions have been sold.


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