Client: Ideal Standard
Robin has been designing for Ideal Standard for over 35 years, the last 30 with longstanding colleague Dave Tilbury.
Studio brought good design to the ‘fighting end’ of the market when it was launched in 1986. This range has been highly influential and has changed the British bathroom more than any other. Sales have exceeded ten million pieces and counting…
The brief made it clear that this was not going to be a ‘design’ story but when Studio was launched it was the front cover story in Design Magazine.